(Reuters) -Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence ...

Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on.

The House of Abhinandan Lodha (HoABL) has appointed Ketan Bharati as Head of Media Strategy & Performance Marketing. With a ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

B&T is somewhat disappointed WPP Media didn't go down the Jaguar rebrand path after all of the kerfuffle about 'speculation'.

MI New York, after winning the inaugural MLC title in 2023, narrowly made the playoffs in 2024 due to net run rate. While ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

GroupM is gone. In its place rises WPP Media, a name that screams reinvention. This isn’t just a fresh coat of paint—it’s a ...

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...