Hot Wheels' new "Challenge Accepted" platform looks to market the toy brand as having purpose beyond simple fun, spotlighting how it can be a catalyst to help kids build the resiliency ... was ever ...

a preview of the new Hot Wheels Rift Rally, and play spaces where kids can interact with the latest toys from Hot Wheels," they said. The event is also a traveling real-car show.

“What I think really makes Hot Wheels special is that it’s an affordable toy for kids that many generations have grown up on now,” Zahn said. And it continues into adulthood as the brand ...