“What I think really makes Hot Wheels special is that it’s an affordable toy for kids that many generations have grown up on now,” Zahn said. And it continues into adulthood as the brand ...

Hot Wheels' new "Challenge Accepted" platform looks to market the toy brand as having purpose beyond simple fun, spotlighting how it can be a catalyst to help kids build the resiliency ... was ever ...

Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time ... "And as new parents get back into the brand for their kids, it can sometimes rekindle ...

Everything from the tracks, cases, and toys involved in the Hot Wheels universe was on display ... Even though most kids will rip through and throw away the package in seconds, a ton of work ...

Below, shop the top 30 toys that are currently on sale for under $20, $50, and $100 during this big sale. Included in this selection are brands like Lego, Barbie, Hot Wheels, and Squishmallows.

showing just how much these little toy cars have become so immersed in our culture. RELATED: Hot Wheels to rev-up kids big and small at 2025 Melbourne Motor Show Racetracks, a movie, a racing ...

Now that Hot Wheels are turning ... to make sure that kids actually played with the cars after their crazy cool designs had convinced them to take them home. He knew that toys that were played ...

As a reference to the year Hot Wheels first debuted, the number 68 features on the nose. The die-cast model has a full metal body and chassis and uses a new F1 casting. For collectors or kids who ...

"It could be anything from a knickknack to toys ... and their parents sold it at a yard sale when they went off to school.” Toys aren’t just for kids. This year, for the first time ...

A huge new event celebrating the legendary miniature toy ... older kids (as they'll need to reach the pedals!). You and old can also get photos taken to be put on a personalised Hot Wheels ...