"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...

Mattel, Inc. (NASDAQ: MAT) continues to drive Hot Wheels™ beyond the toy aisle and into the heart of luxury fashion with the ...

The first special Hot Wheels collectible for June is coming, and you can have it for $27. Mattel listened to the people when ...

Hot Wheels, the in-restaurant video game, is also the theme for menu items that include chicken sliders and non-alcoholic ...

If you’re reading this, you can probably attest to the fact that Hot Wheels aren’t just for kids. For further proof, we offer ...

The newest Garage of Legends creation brings Kenny Scharf’s distinct style to a full-sized T-Bird. It’s as vibrant as it ...

Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free ...

Hot Wheels just revealed a full-size 1967 Thunderbird art car by Kenny Scharf, honoring its Original 16 with limited-edition ...

More Hot Wheels news is on the horizon: this time, they aren't too expensive, and each one is special. Which of these would ...

Enter Your Custom Car & Compete to Have Your Ride Turned into a Real Life Hot Wheels Die-Cast | Sponsored by Mattel ...