What makes this promotion all the more breathtaking is the price cut: after selling out at $299 with the first wave of Prime Day deals, Amazon has restocked the Wi-Fi 128GB iPad 11 on the third day of the sale and dropped the price again to $279 (down from $349).

The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which doubles the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.

Looking to make your workday smarter? Find discounted prices on smart home hubs and name-brand phones with generative AI this week.

Unsurprisingly, the very best deals to be found during Prime Day will be on Amazon's own products, with 50% discounts on the likes of Kindles, Echo devices, Fire tablets, and so on. Some of these will even beat the price cuts we tend to see on Black Friday and Cyber Monday.