Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

According to NBA insider Shams Charania, Lebron James is not planning to retire anytime soon. The four-time NBA champion is ...

James is expected to share the floor with his son, Bronny, making the pair the first father-son duo in NBA history to play ...

Here are five NBA rookie storylines to watch in 2024-25. The first thing you will notice about Canadian rookie Zach Edey is ...

There are many familiar faces like Lebron James and Kevin Durant ... season and will likely do so again in 2024-25. He truly is a basketball unicorn. Ever since getting to Indiana, Tyrese ...

After suffering a cardiac arrest episode in the summer of 2023, Bronny James was already thinking about resuming his ...

On Tuesday, hours before Bronny and LeBron are set to potentially make history as the first father-son duo to ever play ...

How many triple doubles will LeBron James compile during the 2024-25 NBA season? A look at some specials for James' upcoming ...

If Bronny James, the Lakers' second-round draft pick, takes the court in the season opener, it'll likely be with father ...

The Los Angeles Lakers star welcomed his son to the NBA with some traditional rookie hazing that was captured in a social media video.

LeBron James continues to defy all odds, remaining the face of the league and one of the best players in the world at 39 ...

Los Angeles Lakers forward LeBron James and his son Bronny James will begin their NBA season against the Minnesota ...