Country superstar and pop cultural favorite Luke Bryan discusses 10 years of his Crash My Playa Fest, celebrating its ...

Six months after announcing Jason Aldean and Kane Brown as headlining acts for Luke Bryan's decade ... renowned "Pool Situation" party will occur during 2024's Crash My Playa.

Luke Bryan is heading back to Mexico for Crash My Playa 2024. On Thursday (June 22), Bryan announced that he’s returning to Moon Palace Resort in Cancún, Mexico, on January 17-20, 2024.

"The beauty of Crash ... it's a real party," Bryan, 46, told PEOPLE. "The fans keep coming back year after year because they have a great experience — and I'm just so proud to have my name ...