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Campaignme.com on MSNMattel’s Hot Wheels reveals strategy behind B-Hype brand collab in Dubai"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...
Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.
Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...
Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks ...
The first special Hot Wheels collectible for June is coming, and you can have it for $27. Mattel listened to the people when ...
Enter Your Custom Car & Compete to Have Your Ride Turned into a Real Life Hot Wheels Die-Cast | Sponsored by Mattel ...
MATTEL'S 80th anniversary celebration, the "All Play All Day" event is now lighting up Pavilion Bukit Jalil in Kuala Lumpur – ...
Toy maker Mattel has announced the formation of Mattel Studios, combining its film and television units to form the new ...
The Ultimate Arcade and Dining Experience Fans Are Racing to Dave & Buster’s For originally appeared on Parade.
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EXCLUSIVE: Mattel, the global toy and family entertainment company behind Barbie, today announced the formation of Mattel ...
Join the Hot Wheels Legends Tour 2025 in the UK. Submit your vehicle for a chance to be transformed into a die-cast model and ...
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Fast Food Club on MSNHot Wheels Takes Over Dave & Buster's in an Epic New CollabAn exclusive new game, themed food and drinks, and more surprises-only at Dave & Buster’s this summer! It’s going to be a Hot ...
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