I f you haven’t built anything out of Lego bricks since you were a kid, you might be surprised to learn how popular Lego is ...

Toy makers say toys are an important part of a child's growth and development, but President Trump insists children don't ...

I f ever there were a fairly earned monopoly, it's the one Lego has over all other brick-based building toys. In fact, even ...

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel is launching a new toy brand called Brick Shop, and it's aimed squarely at LEGO enthusiasts. Mattel enters the ...

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to ...

Mattel, an enormous name in the toy car world and owner of the Hot Wheels brand, sees what Lego has created wants in on this action – and profits, most likely. Set to be called the Brick Shop ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves. Oct. 17, 2024 Citing uncertainty about the economy and tariffs, Mattel also paused ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

LEGO's sales had declined by 30% year-on-year, and it was haemorrhaging cash, losing €250,000 in value every single day. The ...

Read more: Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big business Citing uncertainty about the economy and tariffs, Mattel also paused its financial guidance ...