Mike Francesa is a New York sports radio legend. Heck, he's just a sports radio legend. The guy—along with our pal ...

The Swedish brand has brought actress Kathryn Newton and contract creator Mia Baker on board to expand its reach.

With that in mind, here are the major apparel signings as we dive into the 2025 golf season. It’s been a while since Reebok ...

Max Homa's new clubs, clothes, coach and caddie. Viktor Hovland's good deal and bad toe. Tiger Woods' $10 mil win. More in the Monday Finish.

New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...

Lululemon’s golf line is classic in many ways, with solid-colored polos and quality pants and shorts focused on fit. Yet it’s ...

On Wednesday, Max Homa announced not only a new apparel deal with Lululemon but also an equipment deal with Cobra and ...

Max Homa, a six-time PGA Tour winner who will start the 2025 season with an Official World Golf Ranking of 41, has signed a ...

Under Armour signed Barcelona FC striker Ferran Torres and inked an endorsement deal with Brazil and Sydney FC star Douglas Costa, with both soccer stars to wear to UA’s Shadow Elite boots on the ...

Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner ...

Cobra Puma Golf announced the signing of PGA Tour player Max Homa to a multi-year endorsement contract to play Cobra golf ...

Max Homa has left Titleist for COBRA, which is interesting, I suppose, if only because it has been a while since a PGA Tour ...