Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

The Faulkner Focus beats ABC's The View in the January ratings because common sense, hope, and optimism make for great ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

Several European joint industry committees (JICs), research companies and media owner committees (MOCs) have founded the ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...

Technology has always been a transformative—and often disruptive—force in the media ecosystem. From Johannes Gutenberg’s invention of the printing press in 1450 to Samuel Morse’s telegraph in 1837, ...

The partnership covers measurement across all Paramount platforms, including national and local broadcast, cable networks, ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.