Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.

Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack Dorsey’s second tour at the company formerly known as Twitter, only to be digitally defenestrated by Elon Musk.

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!