Olo has been a great trade. While the S&P 500 was flat, the stock price has climbed by 38.2% to $8.97 per share. This was ...

A team of scientists from the University of California, Berkeley in the United States claims to have discovered a new colour ...

Technology used by vision and electrical engineering and computer scientists at UC Berkeley last month to allow the human eye ...

Scientists at the University of California, Berkeley, who have witnessed the new color they dubbed "olo" described it as a deep, rich blue-greenish hue that can't be seen with the naked human eye.

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of Oz’ have to do with this contested discovery?

The color—dubbed “olo”—was witnessed during an experiment in which U.S.-based researchers had laser pulses fired into their eyes to stimulate specific cells in the retina, according to ...

With this technique, the researchers enabled five people to see a new color, dubbed "olo," which the study participants described as a "blue-green of unprecedented saturation." The researchers ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

It’s incredibly saturated.” Prof Ng, who was one of five people to take part in the experiment, told BBC Radio 4's Today programme that olo was "more saturated than any colour that you can see ...

They're calling this new shade 'Olo.' I want to save you some scrolling by telling you up front that the color has been described by participants in the study as something like a "jaw-dropping ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths.