Olo is the name of a color that, so far, has only been seen by a handful of scientists. The UC Berkeley researchers fired laser pulses into their eyes to energize specific retinal cells. The technique ...

A new discovery in science has been made that could change the color spectrum as we know it. According to a study by scientists at the University of California, Berkeley and the Un ...

A group of American scientists has claimed to have discovered a new, never-before-seen color after an experiment saw them ...

Jeff Douglas, SVP and chief information officer at Potbelly Sandwich Works, spent some time with QSR editorial director Danny Klein at this year’s Olo Beyond4 event to chat how the brand is leveraging ...

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after ...

A group of scientists might have just discovered a new color thanks to a new retina stimulation technique. Using the experimental process that targeted specific photo receptors in the eye, test partic ...

But a group of scientists now claims we might be missing something. By using laser technology to stimulate single cone cells ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

A team of engineers, computer scientists and ophthalmologists at the University of California, Berkeley, working with a pair of colleagues at the University of Washington, has developed a technique ...

The material, funded by Bridgend County Borough Council in south Wales, was intended for PSHE lessons at secondary schools.

Prior to the current finding, all black holes that scientists have ever identified have been spotted with a companion star.

Scientists at UC Berkeley have discovered a new color, 'olo,' through precise laser stimulation of cone cells in the eye.