The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties continue to talk, five weeks ...

Advertisers who want to know how many people Nielsen counted watching “60 Minutes” or “Yellowstone” on TV networks owned by Paramount Global may have to work a little harder to understand ...

Paramount advertising president John Halley (Credit: TheWrap/Chris Smith/Getty Images) Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge ...

Netflix and Paramount were the biggest winners in TV viewership for the 2024-2025 season, so far, with Netflix dominating ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...

That’s according to Nielsen’s media distributor Gauge report, which tracks how much time viewers spend watching TV across the ...