Paramount will become the new home to all UFC events in the U.S., while UFC's CEO says the White House may host a July 4 event broadcast on CBS.

The UFC had multiple suitors interested in landing the promotion’s broadcast rights deal, but in the end, Paramount ponied up $7.7 billion per year to land the entire package including the end of traditional pay-per-view broadcasts.

Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

TKO Group Holdings announced Monday it signed a UFC media rights deal with Paramount to stream events on Paramount+ with select broadcasts on CBS.

Ding-dong, the UFC pay-per-view witch is dead. That’s one way of looking at Monday’s big announcement heralding a new broadcast rights deal bringing all UFC content to Paramount+ and CBS at a price tag of $7.7 billion over the course of seven years.