In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

After more than two decades working together, Paramount has cut ties with WPP Media, appointing Publicis as its new media ...

WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

Campaign reports from shareholder meeting, at which CEO Mark Read was re-elected easily but the agency group faced questions about poor performance.

The big five global advertising groups are moving cautiously into the halfway point of the 2025 year in the face of ...

WPP will rename its influential GroupM media buying operation, calling it WPP Media and focusing more intently on A.I. and ...

I rate WPP a 'BUY' below $43/share, though I prefer IPG and OMC for stability and growth; WPP remains attractive for ...