Plimsoll is launching Shark! Celebrity Infested Waters on ITV tonight and is hoping that solid ratings will be chum in the water for U.S. networks.

'The Shark Is Broken' features fine cast including Alex Brightman and son of 'Jaws' actor Robert Shaw.

Sharks officials said the unveiling ended a 30-month process with Terry Smith, the former Stanford basketball player who also designed the first logo among his many sports-related art projects.

The San Jose Sharks are hosting this season's NHL All-Star game and the official logo draws inspiration from Silicon Valley.