The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

While Apple has earned a reputation for polish and precision, that same ethos appears to have worked against it when it came to embracing generative AI.

The ChatGPT-like chatbot functionality you expect from Siri might not be unveiled when Apple announces iOS 19 next month.

Apple will not be showing off any Siri updates at its Worldwide Developers Conference (WWDC) next month. This announcement comes as a surprise to many

Apple promised a major AI upgrade for Siri. Those upgrades have been delayed time and time again, and now, it's not clear when they're coming.

Apple's new and AI-improved Siri that was showcased at last year's WWDC still isn't ready, according to Bloomberg's Mark Gurman. "Significant upgrades to Siri—including the ones promised nearly a year ago—are unlikely to be discussed much and are still months away from shipping,

Apple is working on letting iPhone users replace Siri with third-party alternatives, and Gemini immediately comes to mind.