If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.

Google’s long-promised cookie phase-out has been shelved — a frustrating anticlimax for an industry that’s been waiting and preparing for years. Those who ...

Brands are chasing the wrong influencers. The creator economy’s projected growth to a $480 billion industry by 2027 is undeniable, fueled by the Internet’s biggest personalities. Brands are eager for ...

Advertising Week LATAM returns from November 4–6 This year, the iconic Papalote Children’s Museum will be the meeting point where the most powerful ideas in marketing, creativity, technology, and ...

In an era where 46% of B2B buyers are using AI tools to guide their purchase decisions, bad data isn’t just a nuisance it’s a dealbreaker. This roundtable report dives into the urgent need for clean, ...