If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.

Google’s long-promised cookie phase-out has been shelved — a frustrating anticlimax for an industry that’s been waiting and preparing for years. Those who ...

Brands are chasing the wrong influencers. The creator economy’s projected growth to a $480 billion industry by 2027 is undeniable, fueled by the Internet’s biggest personalities. Brands are eager for ...

With so many platforms to choose from, why should Snapchat have a place in your brand’s marketing mix? Snapchat isn’t about flawless feeds or filtered perfection. It’s where real connections thrive ...

In this episode, we’re joined by Virginie Chesnais, Chief Marketing Officer at Happydemics, a global brand lift and advertising effectiveness solution. Virginie shares why building trusted, data-led ...

Join Katie for a compelling conversation with Head of Brand at Stylist, Susan Riley, on the state of women in the workplace, including the evolution of female leadership, reversing the joy deficit, ...

In the timeline of human achievement, a marker has already been placed for artificial intelligence. This past Super Bowl, OpenAI centered their commercial around this idea, situating AI alongside the ...

It’s hard to feel in control when your grocery bill shifts like a stock chart and your favorite brands toggle between “premium experiences” and “value basics” week-to-week. Consumers aren’t just ...

Included within the coverage of Amazon’s most recent middling earnings report, released a few weeks ago, was some promising news about ad growth. According to the New York Times, “advertising, which ...

Do you remember the first time Keebler launched a pop-up event celebrating the magical Hollow Tree? For those in need of a refresher, the pop-up launched in New York City during summer 2018 and ...

Connected TV has reshaped the industry in recent years and its role in amplifying digital transformation is a long way from over. Aided by an explosion in streaming services and capabilities that now ...

There is a disconnect between sustainable brand promises and driving green consumer behaviours. A recent survey from Live & Breathe found that 70% of consumers say they care about the future of the ...