As marketing and communications professionals, we often find ourselves at the intersection of art and science. As someone who has long championed data-driven approaches, I’ve come to realize that the ...

Over three-quarters of women’s sports fans engage with it on a ‘casual’ level according to research from Unlimited’s Human Understanding Lab. This means that they currently only follow the big games, ...

For generations, women’s health has existed in the margins of workplace policy, often spoken about in hushed tones – if at all. From menstrual wellbeing and menopause to maternal health and ...

When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire. Colonialism once claimed land. Today, it claims behaviour. Every day, across ...

Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet. At first glance, a display ad looks harmless. A few pixels, a flicker of colour, a passive ...

Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman’s Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele ...

What have we done to the old gods of digital marketing? A new divinity has just joined the pantheon, and it seems to be dominating all business ceremonies, Artificial Intelligence. A new sheriff is in ...

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and ...

In the timeline of human achievement, a marker has already been placed for artificial intelligence. This past Super Bowl, OpenAI centered their commercial around this idea, situating AI alongside the ...

If any one brand mascot should be blown up, it’s Wally, the iconic brand persona behind the WARHEADS candy. Only a few brand mascots have ever successfully exploded in the advertising landscape. One ...

Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail ...

If you’ve worked in digital marketing for longer than five minutes, you’ll know that last-touch attribution (LTA) has become the default method for campaign measurement. There’s a reason for that.