Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

The guide aims to empower UAE government communication through effective media campaigns at both national and international ...

The real threat of AI isn’t the tools themselves, but the mindset of the people adopting them, according to JWI's Benjamin ...

Krispy Kreme has appointed Magnitude Creative as its strategy and creative agency of record across the Middle East.

Enchanteur launches its latest campaign in partnership with AHA and KKDD Films for the brand's perfumed body lotion.

Participants were guided through content strategy, podcast branding, and post-production, recording quality and marketing ...

The industry is flux with answers split on if brands have gained theirs consumers trust when it comes to safeguarding data.

Merex Investment views this partnership with Publsh Group as a strategic step in unlocking new opportunities for luxury brand ...

Miah will report to Assembly MENA CEO Faisal Dean and work closely with Global Chief Client Officer Andrea Timmerman.

The AI avatars of each SuperAgent reflects the individual's persona and professionalism set against a community of their ...

TikTok and Visa partner to support SMBs in UAE, equipping them with tools, resources, and incentives to help them thrive.

Twitch introduces a fully localised interface for Arabic-speaking streamers and viewers across both web and mobile interfaces ...