The research recommends CPGs explore AI tools to amplify customer retention, specifically to lock down personalization efforts across multiple channels. Appealing and catering to consumers’ personal ...

Hershey’s CEO Michele Buck said in an earnings call this week that she’s seen a continuation toward health and wellness, as well as growth in the company's zero sugar line of products and protein ...

More is not always more in generative AI investments — a realization that is dawning on many companies as early excitement around the technology settles into expectations for tangible results. “In ...

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might. Lori Herman, consumer insights lead at Mondelez, ...

Henkel is selling its retailer brands business in North America, which includes detergent, fabric finisher and dishwashing categories, as part of its larger portfolio optimization strategy. The Estée ...

In today's volatile market, CPG companies face immense pricing challenges due to persistent inflation and rapidly shifting consumer behavior. Even seasoned analysts ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. NRF’s Big ...

CPGs are testing formats that go beyond traditional advertising. From tapping audiences through third-party rewards programs to incorporating gamification, brands are driving brand growth and consumer ...

The company is also looking to hire externally for two roles — chief digital marketing officer and chief technology, data, and analytics officer — as the company looks to invest further in technology, ...

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends. Will ...

Primarily, the company aims to have local manufacturing as a cost of shipping. For products that are manufactured outside of the U.S., such as in Mexico which handles some of the company’s toothpaste ...

The Extra Strength segment is one area, in particular, where consumer goods companies can elevate promotional efforts to differentiate themselves from competitors. It claimed the highest category ...