Using social media as a pharma brand can feel risky due to regulatory constraints - but it can make a big impact when used in ...

Madlen Nicolaus, CMO at Hexagon, talks about creating engaging B2B campaigns and how the business is finding ways to stand out despite leaner budgets.

Chris Matthews, global DTC channel director at Brompton Bicycle, discusses the brand’s recent ecommerce replatform and how Brompton builds loyalty beyond points.

Digital Shift is Econsultancy’s quarterly webinar that focuses tightly on digital technologies, marketing and ecommerce. Delivering actionable insights on trends that will be significant in the short- ...

With short video taking over social media and consumers enjoying more entertainment through streaming and video platforms, there are more opportunities than ever for brands to use video in the right ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

The vast majority of human behaviour is not fully conscious. Understanding how the brain works, how it processes information and makes decisions will help you deliver better, more effective ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

This article is reproduced from Econsultancy’s report, Email Marketing Best Practice: Setting Goals and Measuring Success, authored by Kath Pay, and one of a suite of nine email guides available to ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...