One Esteemed Hall, One Unified Future In a significant move for Canada's marketing community, AMA Toronto has announced the ...

Optimize for social search. Treat social like part of your SEO strategy. That means optimizing captions, hashtags, geotags, ...

In a country where the weather is a national pastime, The Weather Network and MétéoMédia have transformed forecasts into fuel for Canadian pride. Launched in February 2025, the “ Canada. Ready for ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

The "Buy Canadian" movement is no longer just a short-term reaction to President Trump’s trade war—it’s transforming into a powerful and possibly long-term shift in Canadian consumer behavior. A ...

With Google’s decision to keep cookies but allow consumers to opt-in or out, marketing on the open web will need to adapt. This shift mirrors trends seen on iOS, where 77% of Canadian users opt-out (1 ...

Email automation helps you send pre-scheduled emails based on specific customer actions, like newsletter sign-ups, an appointment/subscription reminder, happy ...

We recently ran a 3-month test to prove the effectiveness of local news placements. We partnered with The Trade Desk to A/B test local news vs. non-news inventory, building a robust testing and ...

How many of the world's creative thinkers - our songwriters, poets, comedians, and artists began life escaping from the reality of their life? Tony Chapman, host of the Chatter That Matters Podcast, ...