The combination of a looming recession and the cost of living crisis means the current financial situation is anything but positive. This gloomy financial outlook for consumers makes it increasingly ...

Apple’s ATT threw the entire industry up in the air and few can confidently say they’ve landed yet. Those who embrace newly developed privacy-compliant tools will be best positioned to land on their ...

Content commerce is a huge channel for driving revenue. Its popularity is increasing as it’s being realised as providing benefits for consumers, publishers and brands. “To succeed in this highly ...

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As the EMEA Director for impact.com’s influencers and creators offering, Sanchit Sareen helps creators and customers bring inspiring influencer partnerships to life. Under his business leadership, ...

Fernando Borghese is the Co-Founder and Chief Operating Officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012 and is responsible for the day-to-day leadership and ...

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Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the digital industries are experiencing unprecedented ...

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We’ve all had that moment when we have been talking about something with a friend and a few days later it appears on our screen - suddenly we’re convinced our tech is listening to us. It’s not a ...

It’s been six years since Gartner predicted customer experience would become the new battlefield. According to recent research, however, enhanced brand efforts aren’t necessarily translating into ...

For many brands, partnership marketing has provided an answer to all kinds of searching questions in recent months, as influencer, affiliate, mobile and B2B programmes have enabled more efficient, ...