Livestreaming started taking off in China back in 2016, that is almost a decade ago. While this realisation will make any China marketer feel ancient, does it mean Livestreaming is a thing of the past ...

In this year, over 150 brands have established their own branded podcasts on Chinese Podcast app- Xiaoyuzou. In addition to well-known names like Nike and Kering, more niche brands such as Aesop, ...

Anime culture, once considered niche, is now entering mainstream consumer markets in China. By embracing these trends, some brands activated to collaborate with anime games and IPs with millions of ...

Allgrey fashion trend, or 格雷系 in Chinese, which involves the layering of items in different shades of grey, was the major fashion fad in the last months of 2023 going into 2024. Originating amidst the ...

The recent Chinese New Year marketing campaigns by luxury brands have showcased a significant uptick in the deployment of offline artistic installations, a testament to the brands’ heightened ...

In this report, our central focus revolves around the burgeoning Ita-Bag style, which has witnessed a consistent surge in mentions (+95% per quarter) on Xiaohongshu over the past year. We delve into ...

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: ...

Douyin, the Chinese version of Tiktok, has become the 2nd biggest social media platform with 680 million Daily Active Users (DAU). We used to consider it as a platform to buy cheap products, but the ...

Watching Livestreams has become a habit for many Chinese people: some follow fitness trainer’s livestreams to work out daily; some listen to live streams to release stress and aid sleep… Live stream ...

RED (Xiaohongshu) is the Chinese equivalent of “Instagram,” where consumers look for fashion trends, beauty tips, and authentic reviews before buying a product. More than 70% of active users on Red ...

Due to continuous covid cases and regional lockdown in Q2, online and offline merchants have suffered from consumer shopping desire. However, we can observe new trends and opportunities hidden behind ...

PMPM is inspired by “Pour (le) Monde Pour (le) Monde” in French. It means “For the world, to the world”. It’s the first skincare brand positioned in “exploration”: explore the world, empower the skin.