Planned by PHD and Source out of home, the campaign’s LIVEPOSTER-enabled countdown mechanic is what adds a new sense of ...

Zenith, part of Core, has won this year’s Grand Prix at The TAMIs, the TV planning awards run by TAM Ireland. As part of the ...

According to the JNLR, the average weekday audience listening at any time between 7 a.m. and 7 p.m. is now 1,091,000 — one of ...

Recall of Irish language ads has increased, with 57% of people remembering seeing or hearing ads in Irish recently, up from ...

Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As ...

While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves ...

Yvonne Caplice has been appointed as managing partner of Bloom Advertising. Caplice joins the agency from TBWA\Ireland where ...

Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have ...

Wolfgang Digital has once again made waves across Europe, winning six awards at the 2025 European Search Awards, including ...

They don’t just get seen, they hold attention and leave something behind. This latest wave of research focused on real-world ...

Media Central, the media sales that is owned by Bauer Media Audio Ireland, has promoted Karen Doyle to the role of solutions ...

The latest Ipsos B&A Consumer Confidence Barometer shows that consumer sentiment has plummeted in the wake of Donald Trump’s ...