South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.

Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready ...

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns. Contact Customer ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

WPP to 'sunset' agency specific job titles in the shake-up. Contact Customer Support at [email protected] or ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.