Articles written by Shivashish Tarkas ...

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.

Rasna Pvt Ltd has acquired the beverage brand Jumpin from Hershey’s India. With this acquisition, Rasna has entered the ready ...

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns. Contact Customer ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The Indian Premiere League (IPL) has become one of the world’s largest marketing ecosystems. According to data from the Broadcast Audience Research Council India (BARC), it attracted more than 25.50 ...

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