Thanks to CIMM, the industry now has an incredibly comprehensive and detailed report on the value and projectable costs of ...

The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a week, online ...

A McKinney campaign for Almond Breeze touts Almondmilk as "Scary good for you." The Georgia Aquarium has completely revamped ...

We started the week with “Happy’s Place” on NBC and we end it with “Poppa’s House” on CBS. Poppa is divorced from Junior’s mother, so the show had no need to cast a wife for him. Conveniently for the ...

The families of the victims portrayed in the ad campaign approved of and worked with BarkleyOKRP on the campaign.

If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

Do I have your attention? Even then, where do we go from here? A report from the ARF with Kroger Precision Marketing says that getting "attention" from a media campaign isn’t all that effective ...

Citing conflicts in Ukraine and the Middle East, soaring government deficits, tight labor markets and strikes in several industries, J.P. Morgan Chase CEO Jamie Dimon wrote a year ago that “[t ...

Media planning and buying is an art form, but it sounds as though the industry no longer recognizes it as such. First, when did “head of investment” become a title for ad agency folks?