In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing ...

There's a world you don't often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere 'Oop North.' What we mostly hear about such communities these ...

The UK government's move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt ...

A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even ...

WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 ...

Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s ...

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that ...

Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t win anything but ...

When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for ...

At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising ...

There's a new international Out of Home media agency launching into a market currently dominated by Talon and billups, ...