A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even ...

At its best Cannes Lions is a repository for the greatest ideas in the world. Not TV ads, posters or press ads. Ideas. And ideas that solve problems, not just win awards, are what the advertising ...

The UK government's move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt ...

WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 ...

Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s ...

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that ...

WPP's AKQA has been in the news recently with founder Ajaz Ahmed and numerous top execs off to set up rival Studio.One and its brief marriage to another WPP agency Grey sundered as Grey is shuffled ...

Soon la crème of the creative world (adland version) will be gathering for the Cannes Lions, including (if recent years are any guide) lots of big brand clients. Those brave enough to risk not getting ...

Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t win anything but ...

Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a consumer backlash against processed foods. In this new campaign, however, VCCP ...

Amazon is hard on the heels of Apple when it comes to using ads to make a tech behemoth more user-friendly and (say it ...

Worker on Roblox It’s one thing to build a branded world in a virtual universe. It’s another to pay people real wages to work in it. IKEA’s recruitment campaign on Roblox does both, and does it well.