Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and ...

As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing ...

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build ...

Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of ...

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the ...

Lyndon Louis has joined the Exicon Group as National Creative Director. Lyndon Louis joins Exicon from McCann Health India ...

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases ...