Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and ...

As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing ...

Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build ...

Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of ...

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the ...

Lyndon Louis has joined the Exicon Group as National Creative Director. Lyndon Louis joins Exicon from McCann Health India ...

Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases ...

Paramount’s new owners are kicking off the post-Redstone era by going bigger on the box office—and not letting go of cable ...

Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to ...

Ramsai Panchapakesan, President - Investments & Partnerships at Havas Media India, shares insights on the evolving consumer ...

Balancing brand identity and public perception, American Eagle's ‘Sydney Sweeney Has Great Jeans’ campaign shows how bold ...

Scrutiny could address price opacity and push diversification in the country’s programmatic ad market, say industry experts ...