After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct marketing, are we seeing dangerous short-termism or a paradigm shift in ...

Debra Crew’s sudden departure underscores investor frustration, slowing sales and the need for leaner, smarter marketing.

Meta’s massive data center build-out is a concrete reminder of AI’s rapid progression, signaling it is becoming essential ...

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of ...

Brands want their experiences to be as sustainable as possible, but the reality is sustainability often means different ...

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of internet culture and a deep love of fashion.

This strategic independence is also evident in how UK creators manage their businesses: 63% handle everything themselves, and ...

As the Cannes Lions Young Lions Competition turns 30, Adobe and head jurors from Heineken and iProspect reflect on the talent ...

The work from BBH London comes as research suggests parents and caregivers aren’t confident in understanding how the younger ...

For this week’s edition of Agency Advice, top names in creativity, tech and futurism give us a crowdsourced list of the top ...

Today’s run club members aren’t just runners, says Luke Hodson at NERDS Collective. They’re cultural coders: and it can pay ...

Rumors of high-level talks between Accenture and WPP have reignited speculation about a potential deal that could transform ...