Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of NFL coaches.

In collaboration with Sony, the NFL will debut new headsets coaches wear on the sidelines during the upcoming season.

The new headset was first announced at CES in Las Vegas this January, in the midst of the NFL playoffs, at a Sony press conference that saw NFL Commissioner Roger Goodell take the stage. Afterward I interviewed Sony and NFL executives about the then-prototype, and was the first member of the press to try on the headset.