As for the reason behind the campaign, Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA, said that it is a result of anime becoming a "huge part of today's culture." ...

even food with our newest McFlurry,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The Grandma McFlurry tastes like a trip down memory lane, and we’re ...

“Our fans have been fascinated by the lore of the McGold Card and if it really exists,” Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said at the time.

02:39 – Tariq Hassan on Famous Orders. 05:35 – What caused McDonald’s transformation? 06:45 – The link between creativity and impact at McDonald’s. 09:16 – Who is responsible for ensuring this new ...

And now we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift,” Tariq Hassan, McDonald’s USA chief marketing and customer experience officer ...