Tim Cook, Apple CEO

Tim Cook says he uses every Apple product every day — how does that work?
While discussing his daily routine, Tim Cook told Ben Cohen in this WSJ. Magazine interview that “every day” he uses “every product.” In the story, he mentions using an iPhone, an Apple Watch, AirPods,
Tim Cook Knows Apple Isn’t First in AI but Says ‘It’s About Being the Best’
Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.
Apple CEO Tim Cook continues to kick it with Nike almost 20 years later
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.
Tim Cook has surprising definitions of ‘success’ for Apple Intelligence and Vision Pro
In an interview with the WSJ, Tim Cook shared some surprising definitions of ‘success’ for Apple Intelligence and the Vision Pro.
Tim Cook on Why Apple’s Huge Bets Will Pay Off
The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes they will be as life-changing for the rest of us as they are for him.
Apple Intelligence 'changed my life': Tim Cook says Apple's AI is as innovative as the iPod’s click wheel or the iPhone’s touch screen
Apple Intelligence is set to launch before the end of October – and Apple’s CEO Tim Cook believes the AI tools have already changed his life. In an interview with The Wall Street Journal, Cook emphasized just how much he believes in Apple Intelligence,
Tim Cook & Jeff Williams are touring China again
Apple CEO Tim Cook and COO Jeff Williams have headed out to China once again, including a visit to promote using the iPhone ...
After learning that you can name group chats, Tim Cook chose the safest name possible
This week’s cover of WSJ Magazine is extremely minimalistic. That’s not surprising given that the main story is an in-depth ...
Tim Cook Admits Truth About Vision Pro Following Lackluster Sales
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple ...
Tim Cook Admits Vision Pro Isn’t a Mass-Market Product Following Lacklustre Sales
Tim Cook admitted that Apple's mixed-reality headset isn't a mass-market product due to its premium price tag of a whopping ...
Tim Cook’s other job
In May, while unveiling the newest iPad at an Apple event, CEO Tim Cook wore a custom-made, one-of-a-kind pair of Nike ...
Meet Tim Cook, Nike consigliere
Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack ...
Apple CEO Tim Cook and COO Jeff Williams Visiting China
Apple CEO Tim Cook and COO Jeff Williams are in China this week to promote Apple's products and initiatives in the region. Throughout their ...
Tim Cook shares the No. 1 trait that set Steve Jobs apart from most people: 'Very few people have that skill'
Apple CEO Tim Cook particularly valued one "brilliant" lesson from Steve Jobs: A great leader excels at being able to change ...