Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand.

That said, to be truly effective, B2B personalization and ABM programs need customer feedback—also referred to as voice-of-the-customer data—to create a human-centered customer experience (CX).

However, leading organisations are finding ways to turn customer empowerment into a competitive advantage. They are gathering and organising voice of customer (VoC) data from multiple sources to build ...

Icertis Named a Customer’s Choice Vendor in 2025 Gartner Peer Insights™ Voice of the Customer for Contract Life Cycle Management Report 93% of Customers Recommend Icertis Contract Intelligence ...

David Jones is using customer feedback to influence everything from store leasing conversations to store refreshes and ...

Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms PROVO, Utah and SEATTLE, April 22 ...

"We are thrilled to be recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms," said Sprinklr President and CEO, Rory Read. "Sprinklr is helping ...

CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers’ Choice in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ for Endpoint Protection Platforms report1. CrowdStrike has ...

At CMSWire, our Voice of the Customer channel is your go-to hub for the latest Voice of the Customer News and insights. With a keen focus on emerging Voice of the Customer trends, we aim to ...