Romantic comedies have always been popular. It’s why Hallmark religiously releases a string of sappy tales of love every ...

Romance will be in the air as Austin gets all hot under the collar for the Paramount Summer Classic Film Series – and you can ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...

I met my best friend Jackie at sixth-form after five years at separate single sex comprehensives that looked out onto the ...

A Few Good Men' is one of those timeless films with a reputation that towers over it, but what, or rather, who, makes it so memorable?

studio. The initiative will see WBD work with brands to find ways to collaborate, along the lines of State Farm’s Batman campaign, Unilever’s When Harry Met Sally Hellmann’s commercial; ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

“Our partnership with Warner Bros. Discovery allowed us to bring an iconic moment from When Harry Met Sally to the Big Game in a fresh, unmissable way,” said Esi Eggleston Bracey, chief growth ...

and granted consumer-products giant Unilever the ability to use characters from the 1989 film “When Harry Met Sally” in a recent Super Bowl commercial that also tapped the stars of that movie ...

WBD Storyverse is a new initiative launched by Warner Bros. Discovery's ad-sales division, allowing ad partners to leverage characters from the company's slate of films and TV shows.