WPP and Vercel’s AI tools mean creatives can now turn “Add a button” into a live site before their coffee’s cold.

WPP expands its partnership with Vercel to bring AI-powered tools like v0 and AI SDK to creative teams, enabling faster, more ...

Shares of WPP PLC WPP dropped 1.84% to £5.21 Wednesday, on what proved to be an all-around positive trading session for the ...

Meet the 2025 Forbes Top Creators, marketing revenue growth projections fall, Walmart aims to redefine e-commerce with AI ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

As Mark Read marks his final Cannes Lions as CEO of WPP, the holding company’s recognition as Creative Company of the Year, ...

Dominic Proctor, a key figure in the transformation of modern media agencies and one of WPP’s most influential leaders, passed away at the end of last week. Proctor’s career with WPP spanned over 30 ...

Luke Maher, formerly of cummins&partners, has launched Superhuman, an independent media agency powered by AI. Superhuman says ...

Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.

WPP PLC closed 42.24% below its 52-week high of £9.03, which the company reached on December 9th.

With over 4 million influencers in the country and marketers now spending nearly 40% of digital ad budgets on influencer ...

The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic ...