Shares of WPP PLC WPP shed 2.45% to £5.81 Monday, on what proved to be an all-around dismal trading session for the stock ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

Floorplans seen by The Drum suggest some staff will have to work on couches, in “pantries,” and from the office canteen. They ...

The WPP team, led by VML, will leverage WPP Open, the company's AI-powered operating system, to deliver creative end-to-end ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

However, four large ad agencies—WPP, Omnicom, Interpublic Group, and Publicis—have recently agreed on deals, or are in talks, ...

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...