WPP PLC (NYSE:WPP) is one of the 10 Undervalued European Stocks to Invest in Now. On June 9, Bank of America Securities ...

In the journey of over three decades at WPP, Mark Read has led a number of acquisitions and initiatives across the group ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

India influencer market is projected to reach $540 million in 2025, growing 25% year-on-year as brands invest in creators and ...

The boss of WPP is to step down months after the British advertising behemoth lost its crown to a French rival. Mark Read ...

Pressure from streaming services, existential questions around license fee value for money and funding models and even ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly ...