WPP PLC (NYSE:WPP) is one of the 10 Undervalued European Stocks to Invest in Now. On June 9, Bank of America Securities ...

In the journey of over three decades at WPP, Mark Read has led a number of acquisitions and initiatives across the group ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

The boss of WPP is to step down months after the British advertising behemoth lost its crown to a French rival. Mark Read ...

India influencer market is projected to reach $540 million in 2025, growing 25% year-on-year as brands invest in creators and ...

WPP chief executive Mark Read said on Monday that he will step down after seven years in the role. In his memo to staff (published in full below), Read highlighted the challenges, including the ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

Pressure from streaming services, existential questions around license fee value for money and funding models and even allegations of Tory stooges being drafted into the management structure have ...