Pressure from streaming services, existential questions around license fee value for money and funding models and even allegations of Tory stooges being drafted into the management structure have ...

WPP PLC (NYSE:WPP) is one of the 10 Undervalued European Stocks to Invest in Now. On June 9, Bank of America Securities ...

Carmine De Franco of BNP Paribas Asset Management appeared on CNBC to talk about the European market. He said that European valuations are attractive compared to the US, with strength in the sector ...

India influencer market is projected to reach $540 million in 2025, growing 25% year-on-year as brands invest in creators and ...

India's influencer marketing industry to grow 25 per cent in 2025, driven by agency M&As, brand focus on credibility, and ...

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

Trust and credibility were cited by 70% of brands as the main reasons for working with influencers, a sentiment particularly ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

WPP chief executive Mark Read said on Monday that he will step down after seven years in the role. In his memo to staff (published in full below), Read highlighted the challenges, including the ...

The boss of WPP is to step down months after the British advertising behemoth lost its crown to a French rival. Mark Read ...

In the journey of over three decades at WPP, Mark Read has led a number of acquisitions and initiatives across the group ...