MONOPOLY GO! launches ad featuring Will Ferrell, Jason Momoa, …
Nov 25, 2024 · Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s social and exhilarating experience with a star-studded lineup featuring comedy legend Will Ferrell as the voice of Mr. Monopoly, alongside Jason Momoa, Keke Palmer, and Chris Pratt.
The Future in Focus: Top 4 mobile trends to watch in 2024
Feb 19, 2024 · By, AVOW CEO, Robert Wildner. As 2024 unfolds, the mobile industry remains a hotbed of innovation and market evolution. Undergoing transformative shifts, this sector is not only altering its own landscape but also shaping consumer behavior …
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About. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas.
15 years of WhatsApp: How has the platform evolved?
Feb 23, 2024 · Since launching in 2009, WhatsApp has become a staple in the way people communicate, revolutionising the mobile messaging industry.. Now with roughly two billion monthly users, the platform has undergone significant transformations since launch, introducing new features, new functionalities and even being acquired by technology giant Meta. To celebrate the social media giant’s 15 year ...
Mobile Marketing and Advertising - Mobile Marketing Magazine
Stay informed with the freshest updates in digital marketing and telecoms through Mobile Marketing Magazine, your go-to source for the latest news, insightful analysis, and expert opinions.
App monetisation platform Fyber acquired by Digital Turbine for …
Mar 23, 2021 · Mobile app monetisation platform Fyber has been acquired by Digital Turbine, an on-device media platform. The deal will see Digital Turbine buy more than 90 per cent of Fyber from investment holding company Tennor Holding for around $600m.
AdMob Sings Up Mobile Community - Mobile Marketing Magazine
Mobile ad network AdMob has signed an exclusive deal with Peperoni, the company behind the worlds largest mobile community, peperonity.com, that will see AdMobs ads displayed on more than 200 million pages per month across the globe. AdMob has been working with Peperoni since mid-2006 and has been its principle advertising partner ever since. However, the new deal signals the end of Peperonis ...
AppMagic secures $3m in Series A funding - Mobile Marketing …
Jul 24, 2024 · The company currently offers a range of data points for apps and games, such as revenue and download estimates, app rankings, global and regional market estimates, ad intelligence, creative analysis and live ops analysis. Meanwhile, the investment round was led by GEM Capital, contributing $2.5 million with Vibranium adding $500,000.
Xaxis Acquires Behaviour Tracking Ad-tech Firm
Xaxis, the programmatic arm of WPP, has acquired ActionX, a mobile ad-tech firm that tracks users anonymised behaviour on apps then serves them ads based on their preferences and behaviour.. The acquisition aims to give Xaxis better targeted apps with apps, as well as improving the firms cross-device targeting by more accurately tying user identities across the web, two key elements of ...
Connected TV (CTV): the app marketer’s 5-step guide
The following post is a reflection on the ever-growing and emerging acquisition channel: Connected TV (CTV), written by Yodel Mobile’s Strategic Growth Director, Megan Dean. Megan has been with Yodel Mobile for over eight years, starting out as a media planner and buyer.