Campaign India - Advertising, Marketing, Media, Digital, PR News …
Campaign India reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
Cadbury 5 Star gives the AI revolution a humorous pushback
Nov 29, 2024 · Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ aka M.A.M.A campaign raises a cheeky alarm on the ever-increasing speed of artificial intelligence, which has accelerated the pace of daily life, leaving people with little breathing space to sit back and relax.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year …
Mar 28, 2024 · TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row. Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Googlies on Google: A curiosity-driven game for search
Oct 24, 2024 · Googlies on Google: A curiosity-driven game for search . The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Agency of the Year 2024 winners: South Asia - Campaign India
Dec 3, 2024 · The 2024 Campaign South Asia Agency of the Year awards honoured trailblazers in advertising, marketing, and media, spotlighting the region’s outstanding creative achievements.This year’s event saw a dynamic mix of fresh talent making waves and seasoned players solidifying their legacy. From McCann Worldgroup India’s impressive sweep to Havas Media India’s rising prominence and Famous ...
The changing face of political ad campaigns in India
May 6, 2024 · One of the BJP's popular 2014 election videos. One amongst BJP's "India Shining" ads in 2014. Speaking about the 1984 and 2004 campaigns, Jha says, “After the demise of Indira Gandhi, invoking a sentiment of fear that had enveloped the country channelised into a great public mobilisation.
Swiggy Instamart strikes gold with 90s nostalgia
Oct 23, 2024 · Swiggy Instamart has returned with a new ad featuring Bollywood actor Karisma Kapoor, which promises to tickle the funny bone. As the platform gears up to deliver gold coins in just 10 minutes—perfectly timed for the surge in demand leading up to Dhanteras and Diwali—the ad is making waves online.. Conceptualised in-house by Swiggy, this whimsical film taps into nostalgia with a playful ...
MiQ scouts for a CEO to lead its Indian operations
Oct 1, 2024 · MiQ’s co-founder and global CEO, Lee Puri, has long enjoyed his visits to India. These trips offer him a chance to engage with the company’s 225 clients, a relationship base built steadily over the last decade and a half.
Birla Opus' feel-good animated film paints a new brand message
Jun 21, 2024 · Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, has released a new brand film to embody its tagline ‘Make Life Beautiful.’
Ipsos’ new Consumer Voice offers direct video access to consumers
Sep 26, 2024 · Ipsos’ new Consumer Voice offers direct video access to consumers. Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.