Omnicom to Buy IPG? The Observer Sale Given Go Ahead; …
Dec 9, 2024 · Next, the Scott Trust – owner of Guardian Media Group – has given the go-ahead for The Observer to be sold to Tortoise Media. The media company reached this decision at a board meeting on Thursday; Scott Trust intends to take a minority stake in the new merged company. The deal is expected to ...
Programmatic DOOH: what can it do for you?
Nov 7, 2024 · Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers. by John Still on 7th Nov 2024 in Deep Dive
Curation HUB - ExchangeWire.com
As Curation continues to make waves in ad tech, ExchangeWire caught up Butler/Till's chief strategy officer, Scott Ensign, who examines Curation's ability to marry programmatic efficiency with quality assurance.
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
Link Between Attention & Drivers of Brand Outcomes Revealed in …
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was conducted with Lumen Research and Brand Metrics.. The study, titled, What do 9,000 brand lift studies teach us ...
Everyone Should Be Prioritising Addressability: Q&A with
Oct 22, 2021 · In this exclusive interview ahead of ATS London 2021, Travis Clinger, SVP addressability and ecosystem at LiveRamp, explains why the ad tech industry should be investing in addressability to improve their operations and to build consumer trust. Why should marketers invest in addressability? Crucially, we’ve found that addressable, people-based identity solutions deliver better campaign results.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
Forget Marketing 4 P's – Today it’s 4 I's | ExchangeWire.com
May 16, 2016 · Can successful digital marketing strategies been borne out of the traditional 4 P's marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that, while the marketing itself hasn't changed, marketers' tactics and capabilities have; and the increased access to data and analytics will …